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Does zappos employ a societal marketing orientation

Assignment Help Marketing Management
Reference no: EM131320952

Could someone please help me with this marketing post.

To learn how a company employs Corporate Social Responsibility, watch the following video on Zappos here, a popular online retailer.

Using research from Chapter 3 in your textbook, write your response to the following questions:

  1. Does Zappos employ a societal marketing orientation, or is it just a company that has a large amount of corporate giving?
  2. Visit and explore the Zappos blog (©2009-2013 Zappos IP, Inc.). How is Zappos using this website to practice Corporate Social Responsibility?
  3. At which level of the pyramid of corporate social responsibility is Zappos operating? Why?
  4. At which level of morality does Zappos appear to operate? Why?

Reference no: EM131320952

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