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Why Buy Green?
Sometimes, advertising appeals are designed to make you either feel guilty for buying products that might "hurt" the planet or appeal to your senses of helping another person. Have you ever been motivated to buy a product to "save the planet?"
In your discussion, examine the influences of the following on consumers:
Sustainability
Social justice
Globalization
Consumer politics
Legislation issues
What was 1 product or service that you bought to help the environment or another person or society?
What was the "turning point" for you in the decision to buy the product or service?
Did the marketer make you feel guilty or sorry for something? Did you buy the product because of social justice, global sustainability, or another reason? What was your reason?
Does your decision match your psychographic profile? Why or why not?
Explain the difference between a population mean and a sample mean without using the words population, sample, or mean.
Provide at least six business areas that business intelligence could be employed to create competitive advantages over their competitions in the market place.
Case study- Mountain Man Brewing Company: Bringing the Brand to Light, Explain the product positioning
If this is the only information to base your decision on, will you buy an advertisement to advertise Olive Garden restaurant in the AARP Magazine?
Based on your answer to question 2, how would the marketing actions differ for each product and the classification to which you assigned it?
Create a blog using the Blog Feature on your chosen product or service to bring about awareness to your business. My chosen service is MoeHitz.com.
Distinguish between competitive marketing mixes and superior mixes that lead to break-through opportunities. Why is spreadsheet analysis a popular tool.
Create a competitor analysis grid that includes company information, product/service information, customer information, and sources of competitive advantage
Some buzz marketing activities engage buzz "agents" to tell their friends about a product, ask store managers to stock the product, and in other ways purposefully create word-of-mouth. Are these activities ethical?
Firm C holds 13%, Firm D holds 15%, and other firms hold the rest. Calculate three firm market concentration.
Marketing Assignment- Provide a definition of marketing from the American Marketing Association. Define the customer value proposition.
Explain how the strategies support overall corporate business and marketing strategies to increase competitive market advantage and identify essential resources required to execute these strategies for increasing competitive advantage.
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