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Does the variety of food products offered throughout the world strengthen or weaken McDonald's positioning strategy and brand image?
From a cost and logistics perspective, would McDonald's prefer a standardized or localized menu across the world?
What are the risks inherent in McDonald's trying to compete in local markets against local "experts"? (For example, a Mexican menu item in Mexico?)
Is this approach (of localized menu items) likely to deliver more or less innovation across all of McDonald's operations (worldwide)?
What are the advantages and disadvantages of the menu adaptation strategy being used by McDonald's? Consider the above questions, course readings, and your own thoughts as you answer these questions.
What other product/menu ideas do you think that McDonald's could introduce, and where?
"The physical store is still preferred shopping place , in spite of significant growth in online buying" Critically evaluate this statement and the resulting managerial implications for physical store marketers
You are manager of a district that has just hired several recent university and college graduates, Explain how you would nurture the self-concepts in these new hires to strengthen their performance and maintain their psychological well-being
A growing controversy has sprung up around using social media information for behavioral targeting of consumers. Discuss the pros and cons of behavioral
complete the assignment imc process in advertising1.select an organization that has been in existence for at least 20
The benefits related to social, environmental, and economic impacts are often categorized as either market or nonmarket impacts. Market benefits include: Increased sales quantities due to increased market demand
Explain at least two positives and two negatives of Public Relations. Choose two ethical considerations marketing communication professionals face and explain the issues associated with those considerations.
How would you plan to capture the market share you have promised to your CEO? Explain the target market, message, the mediums you would use, their costs, and so forth
From the case study, take a position on whether Tropicana did or did not make a major mistake in changing its product packaging. From the scenario, prioritize the attributes of Golds Reling's brand from the brand map
1. a product line can also be lengthened by adding more items within the present range. there are several motives for
What is a high-touch product? Explain the difference between high-tech product positioning and high-touch product positioning in international markets.
Discuss the primary tradeoffs that must be made between distribution and logistics activities. Determining the number of facilities needed for a supply chain
in a 2-3 page paper identify an organization that has changed its strategy example moving from differentiation to low
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