Does under armour have net competitive advantage

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Reference no: EM132163542

Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour was the originator of sports apparel made with performance-enhancing fabrics—gear engineered to wick moisture from the body, regulate body temperature, and enhance comfort regardless of weather conditions and activity levels. It started with a simple plan to make a T-shirt that provided compression and wicked perspiration off the wearer’s skin, thereby avoiding the discomfort of sweat-absorbed apparel. Under Armour’s innovative synthetic performance fabric T-shirts were an instant hit.

How does Under Armour’s competitive strength compare to that of Nike and The Adidas group?

Does Under Armour have a net competitive advantage or disadvantage in competing against Nike and The Adidas Group?

Reference no: EM132163542

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