Reference no: EM132164031

The case describes Walmart's international expansion strategy. Walmart, today the largest retailer in the world, was a purely domestic company until 1991. When the company decided to expand into Mexico, critics warned that the company was too American, that its model would not work in other where markets where infrastructure, consumer tastes, and preferences vary, and where established retailers already dominated. Walmart went ahead with its expansion plans anyway, opening a joint venture operation in Mexico with local retailer Cifera. Discussion of the case can revolve around the following question: what strategy is Walmart pursuing-a global strategy, localization strategy, international strategy, or transnational strategy? Does this strategic choice make sense? Why?