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1.You have been hired as a consultant by a local (small college town) craft restaurant, Bob's bistro, to determine how you can aid with their loss of customers in the slow season (when students are gone for summer). Please describe what social media can offer this business, what platforms would provide the most benefit, and what type of content would be posted on this/these medium(s).
2.John Wanamaker once was quoted as saying that "half of the money I spend on advertising is wasted, I just don't know which half". Given that social media is not only low cost (or can be), but is also very pervasive, does this quote still have any relevance in the technology-rich world of today?
3.Is there a social media platform that is a necessity (or close to a necessity) in today's marketplace? If not, why not?
4.If you were trying to reach a specific target market of 18-25 year old single males, what platform(s) would you use and why?
Your client is very excited about some of the research that you have already done on repositioning the company's brand using the 4 Ps of the marketing mix. Perform a SWOT analysis on your company and brand. Write a positioning strategy for your bra..
Michelle, Elena, and the Mobile Manufacturing, Inc. (MM) board of directors know how important it is to understand the environment in which it is operating. What solutions would you recommend to the board, and why
what internal dynamics along with cultural and structural leadership considerations should be used in implementing
The goal of this assignment is to look at how advertising can be used to create different positions for products in the same product category. What is the executional style used in each ad
complete the marketing environment simulation and summary in mymarketinglab. gerlach publishing is a small publisher
Analyze Apple's current overall marketing strategy. Recommend two (2) actions that Apple can take in order to improve its competitive advantage in the global marketplace. Support your response with examples of instances where your recommendations ..
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this assignment you will continue to reflect on what it takes to create ldquoinnovation architecturerdquo to support a
Imagine that you have been approved to participate in a cooperative program. indicate where you would like to work and describe what you hope to learn from your job placement there
Explain how can the marketing mix be used to effectively differentiate and position your product or service?
Assume that you are the newly appointed Promotions Manager for Anheuser-Busch. What should be the promotional mix AND the advertising mix for Anheuser-Busch
1. think about the organizations you do business with on a regular basis. does that company offer a customer
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