Does the strategy seem to be keyed to cost based advantage

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As a coffee consumer, does Starbuck's strategy seem to set the company apart from rivals? Does the strategy seem to be keyed to a cost based advantage or are they serving the unique needs of a niche. What is there about Starbuck's that can lead to sustainable competitive advantage?

Reference no: EM131139493

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Does the strategy seem to be keyed to cost based advantage : As a coffee consumer, does Starbuck's strategy seem to set the company apart from rivals? Does the strategy seem to be keyed to a cost based advantage or are they serving the unique needs of a niche. What is there about Starbuck's that can lead to su..

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