Does the size of mcdonald''s give it a powerful advantage

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Assignment - Read this case and answer the questions.

CHAPTER FIVE - McDonald's: Rebirth Through a Low Growth Strategy | Marketing Mistakes and Successes, 12th Edition

Question 1: Does the size of McDonald's give it a powerful advantage over its competitors? Why or why not?

Question 2: What do you think is McDonald's near-term and long-term potential? What makes you think this?

Reference no: EM133285349

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