Reference no: EM133018582
Mission Statement for proposed coffee and wine bar:
At Rise and Shine Cafe we aim to be a place for all adults to enjoy more than just a cup of coffee. To provide a variety of snacks, wine, and a place to relax locally. We intend to grow and expand our business by going digital. We are dedicated to supporting the local community, especially to the students and faculty of Florida Gulf Coast University. Through our energetic and very well-prepared employees, we provide the best atmosphere locally.
Target market for proposed coffee and wine bar:
The consumers that we want to attract for the coffee house would be anyone over 18. Anyone between the ages of 18 - 20 would enjoy grabbing a coffee before heading to class or work. This age range would also enjoy socializing or studying with coffee and a nutritious snack. Looking at the age range of 21 - 35, it would be a suitable place for young professionals to socialize and enjoy happy hours with coworkers. The coffee offerings would provide a great alternative to standard meeting rooms during the day. A change in environment might lead to new innovations at the office. Focusing on the age range of 36-50, the coffee and wine bar would offer something for everyone. There would be something for all ages to enjoy, from vegetarians to carnivores, the menu would be diverse to accommodate different dietary restrictions and palates. We would have an outside area that provides a great spot for parents to bring children or relax on a night out. Singles might find the relaxing atmosphere a great place to get to know someone better. Lastly, anyone over the age of 50 years old. The median age range of Estero residents is 64.2 years old (Data USA, 2021). During the day you might find this age group catching up with friends over coffee or enjoying a snack post tennis/golf game. In the evening, it can provide a great place to gather for drinks and lighter dining options.
Please answer the following for the proposed Rise and Shine Cafe
Reflect upon the array of competitive advantages stemming from the five resources of financial, physical, human-based resources, knowledge-based and organizational structure.
1. The value of a resource or capability leading to a competitive advantage hinges upon the interactive effect of those respective resources and abilities. Reflect upon those factors when considering how competitive this hospitality business will be within the geographical market of Southwest Florida: Location is in Estero Fl in the University Village plaza
(a) Does the resource or capability have value in the market?
(b) Is the resource or capability unique?
(c) Is there a readily available substitute for the resource or capability?
(d) Do organizational systems exist that allow realization of potential?
(e) Is the organization aware of and realizing the advantages?
(f) Is the resource or capability difficult or costly to imitate?