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Does the proposed product add value for the customer

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Reference no: EM132577127

As we know that in the idea screening stage, the company tries to evaluate the new offering by answering these questions:

You are required to answer the following points by keeping in mind about the new product offering of Coca Cola Company that is Detox drink.

-Does the proposed product add value for the customer? Does it satisfy a market need?

-Can the product be made within a stated time period to get it to market when needed?

-How many units of it will sell and at what price?

-Can we manufacture and sell the product within budget and still make money?

-Do we need to provide the customer with after-sales service? If so, do we have the resources to do that?

-Does the product fit our image and corporate strategy?

Reference no: EM132577127

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