Does the product or service have a competitive advantage

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Reference no: EM133713958

Assignment: Competitive Marketing Strategies- Analyzing Your Organization

Watch this video: "Competitive Advantage and Marketing Strategies".

Using a product that you regularly purchase as the example (any good or service that is not the same as your Course Project or the examples used Video Analyses), write a one-page summary that answers the following four questions.

I. Does the product or service have a competitive advantage (cost, differentiation, etc.)? If not, what is your recommendation for it to attain a competitive advantage?

II. Is the competitive advantage sustainable because of relevance or defensibility? If you answered no to question one, how would your recommendation lead to a sustainable competitive advantage?

III. What barriers does the competition face to entering the same market or gaining a competitive advantage?

IV. What is the value provided to customers, and is that value a sustainable competitive advantage? Why or why not?

Reference no: EM133713958

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