Does the internet have a role in building brands

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Reference no: EM133404047

Assignment:

The growth of digital marketing and social media has ushered in a new era with many distinct trends that require changes to the way marketers organize their efforts and deliver value to their customers.

For this discussion please answer the following:

Does the Internet have a role in building brands? If so, explain how? If not, explain why not?
How would you evaluate the Web site for a major brand, for example, Nike, Disney, or Levi's?
How about one of your favorite brands?

Reference no: EM133404047

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