Does the huge growth in online shopping

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Reference no: EM132861827

Assignment - Case Study on E-Retailing/E-Marketing

Now answer the following 4 questions:

1. Does the huge growth in ‘online shopping' really mean the extinction of the traditional ‘high street' store...or can they successfully co-exist?

2. Discuss the 5 ‘New' technologies outlined in video 2 and explain the advantages and disadvantages of each technology.

3. In video 3 we see Symphony Retail's vision of Supermarket 2020. Discuss what your Supermarket of the future would look like and what it should contain/not contain.

4. We are told that Location-Based Marketing is about connecting people, places and media (Video 4). What are the ethical considerations around businesses knowing every ‘place' we visit?

Attachment:- Case Study on E-Retailing.rar

Reference no: EM132861827

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