Does the firm seem most focused on accounting profitability

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Reference no: EM132140060

1. List five examples of products that are commonly purchased as either business products or consumer products. How would the classification impact the marketing strategy?

2. Does the firm seem most focused on accounting profitability, shareholder value creation, or economic value creation? Give quotes or information from these sources to support your view.

3. Why is it important to understand the roles that people play in a purchase or usage decision in Marketing Communications?

Reference no: EM132140060

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