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Question: Michael Moore is in the difficult position of having to announce layoffs for 20 people who have been employees of his family corporation for 10 years or more. Moore Electronics sells automated lighting for airport runways. Lately there has been a lack of orders and a business slump is responsible for his predicament. However, there is one prospect, which if it works, will ensure current employment levels for the next five years. The government of an eastern European country, after extensive negotiations, has offered Moore a contract to provide equipment for the 15 major airports in the country. The official in charge of the contract, however, is demanding a 5% cash back rebate to be credited to his personal account. He asked Moore to build this into the contract price so that there would be no cost to Moore. Without this kickback, as Moore sees it, there is no possibility of getting the contract. Such transactions are considered a normal way of doing business in the country in question. Does the AMA Code of Ethics address this issue? Go to the Marketing Power website and review the code. Then write a brief paragraph on what the AMA Code of Ethics contains that relates to Moore's dilemma.
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a tell me why you selected the appropriate exponential smoothing method by commenting on your y data
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