Reference no: EM133381389

Purpose

In the entertainment industry, Disney is one of the biggest firms in the world. Disney is a global entertainment company that produces and distributes content for its consumers. It has a diverse range of businesses, from its parks and resorts to its media networks, to its consumer products and interactive media. These businesses work together to provide a comprehensive offering of entertainment and experiences to its consumers. Disney's purpose or mission is "to entertain and inspire people around the globe through power of unparalleled storytelling, reflecting the iron brands, creative minds and innovative strategies that makes ours the world's premier entertainment company" (Disney, 2022). Their purpose is to create and provide entertainment and happiness to everyone. Their employees, partners, customers, and stakeholders are fully aware of their purpose/mission, and it is reflected in the kind of service and quality they provide. In order to stay the course, Disney fully utilized its growth strategy by expanding and acquiring companies that will help serve their purpose. Acquiring Marvel Studios in 2009 was once of its best decisions in their growth strategy as it help amassed two-billion dollars in revenues. Not only did Marvel Studios help boost Disney's content library in their collection and streaming platform, but it also provided other revenue generating factors such as theme parks inclusions, merchandise, games, etc. Disney's purpose is adaptable to the ever-changing times. Disney have stayed relevant over the course of time because the leadership, the management, the people behind it, is aligned with its purpose to provide entertainment and to inspire people.

Structure - how do we divide up the work?

Disney uses a decentralized cooperative multidivisional organization structure headed by its CEO Bob Iger. Disney's business structure is intended to enhance productivity and financial success. Media Networks, Parks & Resorts, Studio Entertainment, Consumer Products & Interactive Media, and Direct-to-Consumer & International are Disney's five primary business divisions. This kind of structure is common in diversified companies that have wide operations locally and globally. Although the organizational structure is huge, it has proven to be effective since the top management have been consistent in supporting their many business divisions, segments, partners, brands, and operations across the global market as it continues to purchase or partner with other major companies and diversify its audience. Their structure is aligned with their purpose in generating world class entertainment for their customers. Since their structure is diversified, tasks and goals are met easily. Their structure is better suited to a faster changing business environment.

Rewards - Do all tasks have incentives?

Disney have utilized several incentives to keep their people motivated. Disney provides a variety of incentive programs in addition to salary and benefits that are very competitive. Performance-based incentives, rewards for recognition, and chances for career advancement are given to employees in appreciation of their diligence and hard work. Disney also provides tuition reimbursement programs, which allows employees to pursue higher education while still working at Disney. Wellness programs and workplace safety are also provided to its employees to ensure that they are well taken care off. Disney recognized their employees that they are the heart and soul of the company.

Helpful Mechanisms - Do We have adequate coordinating technologies?

Disney has various helpful mechanisms in place to ensure that its business operations run smoothly. These include a strong IT infrastructure, an effective supply chain system, and a comprehensive analytics platform. Disney also uses a helpful mechanism for their employees to keep them motivated and productive. To assist staff members in keeping abreast of the most recent trends and technology, Disney offers several training and development programs. In order to guarantee that each employee's unique objectives are satisfied, Disney also gives staff members access to career counselors and mentors. This mechanism helps ensure the employee's productivity, excellence, and efficiency are met that translate to an outstanding overall performance of the company.

Relationship - How do we manage conflict among our people?

Disney places a strong emphasis on strengthening its relationship with their stakeholders. For their customers, providing excellent customer service is their priority and they encourage all employees to communicate with their customers, clients, or guests. In addition, Disney invests in its personnel in providing customer service trainings and seminars to guarantee that they are offering the greatest possible experience for Disney customers. Disney also committed in strengthening its relationship with its employees. The company has an internal communication system, as well as a corporate culture that values collaboration and teamwork. For example, Disney encourages its employees to build meaningful relationships with each other and with their customers by providing various opportunities for networking and engagement. In addition to an internal communication system, Disney also created a Conflict Management System that deals and resolves conflict to ensure a good working environment within the organization.

Leadership - Does someone keep the other five boxes in balance?

Since having a good organizational structure, Disney has established a powerful and efficient leadership team. Bob Iger, Disney's CEO, presides over the company's leadership team, which is made up of a broad collection of professionals that come from a variety of backgrounds and have had a variety of experiences. The team's primary objective is to establish a culture that fosters creativity and cooperation among workers and inspires them to think and behave creatively. The leadership team is also focused on delivering long-term value and growth. The team is responsible for keeping the other five boxes in balance and ensuring that the company is on track to meet its strategic goals. They're responsible for setting measurable objectives, developing, and implementing strategies, and managing conflicts between the different business units.