Does mini have high brand equity

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Reference no: EM133392980

Question 1. Discuss how MINI has endured for 60 years as a brand despite being owned by various companies.

Question 2. Does MINI have high brand equity? Explain.

Question 3. Over the years, has MINI been positioned based on attri-butes, benefits, or values? Explain.

Question 4. Do you think BMW is taking MINI in the right direction with its current branding strategy? Why or why not?

Reference no: EM133392980

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