Does marketing drive unsustainable development

Assignment Help Other Subject

Reference no: EM132867356 , Length: word count:1900

ASSESSMENT

Students will prepare a formal academic paper in an essay format of 2000 words which must address one of the FOUR (4) essay questions provided by Week 2 (on Blackboard under the Assessment tab). The requirements for this essay will also be discussed in the class in details. The major essay has to include both a descriptive and an analytical component. In other words, you need to be able to present credible information on the topic that you select in an organized and structured way as well as provide a critical analysis (not just a summary of the relevant literature). 'Credible information' means that your information derives from scholarly i.e., peer-review. references. 'Critical analysis' in this instance means identifying, defining and discussing discipline-related concepts and problems raised in your lectures and readings and applying them to the credible information you have collected.

Your essay needs to be fully referenced and written to academic standards. The assessment criteria (rubric) for the major assignment is available on Blackboard. Your essay needs to demonstrate the evidence of having read and absorbed AT LEAST TEN (10) scholarly academic joumal articles (you can include other authenticated reference sources e.g., Books, Australian Bureau of Statistics, as needed, but these do not count towards the minimum required number of scholarly articles). Not will online reports by academics (Working papers, Discussion papers, commissioned reports of all kinds) or by organizations or institutions, including NGOs and Govemment departments, be counted as scholarly. You must AVOID web-based materials taken from sites such as Wikipedia, Investopedia, Tutor.net, individual blogs, and etcetera. Penalties

Students submitting their essay with fewer than TEN (10) scholarly journal articles could be penalized at the rate of 0.5 marks out of 40 marks per missing source.Please choose only ONE of the below topics/questions for your Essay assignment.

Topics

1. Can social-entrepreneurs utilise business as a force for good? Use contemporary examples to defend your response.

2. Does marketing drive unsustainable development? Make your case and offer alternative(s).

3. How responsible is corporate social responsibility in the real world? Justify your viewpoint using real-world examples.

4. Is natural capitalism better than traditional capitalism for sustainable development? Explain your stance using relevant examples.

Reference no: EM132867356

Questions Cloud

Find diagonal of the product-process matrix : Many industries such as furniture, sailboats, and fashion clothing have never progressed down the diagonal of the product-process matrix to become highly standa

Effect of employer mandate on wal-mart competitiveness : 1. What is the likely effect of an employer mandate on Wal-Mart's competitiveness relative to other retailers? Are small retailers likely to be exempted?

Determine the total legal capital : On January 28, forty thousand ordinary shares were issued at P15 per share. Determine the total legal capital

How could the requirements of this act be incorporated : 1. How could the requirements of this Act be incorporated into organisational policy and procedure?

Does marketing drive unsustainable development : Does marketing drive unsustainable development? Make your case and offer alternative and How responsible is corporate social responsibility in the real world

Quote from the government of canada website : In 2016, the Trudeau government began negotiations regarding another international agreement with China; this one concentrating on free trade.

How much is her taxable income : Compensation for loss of wages due to an injury at her casual job - 1000. How much is her taxable income

How are quality and innovation tied together : -How are Quality and Innovation tied together. Are there time where there would be a need for a quality management outcome that would not also assist with innov

Essential condition for sustained economic progress : A democratic political system is an essential condition for sustained economic progress. Do you agree with this statement? Why? Why not?

User Account

All Pages