Does marketing create or satisfy needs

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1. Privacy is a bigger issue online than offline versus Privacy is no different online than offline. Justify.

2. How should marketers handle this situation, without sacrificing the efficacy of relationship marketing while still upholding the right to privacy of the consumers? Discuss.

3. Compare and contrast the business plan and the marketing plan. Point out their striking similarities and differences.

4. Consider the HOLISTIC MARKETING ORIENTATION MODEL. what implication does it have for marketing planning? How would you structure a marketing plan that incorporates this approach?

5. Does marketing Create or Satisfy Needs? Justify and illustrate your answer thru a realistic scenario.

6. How do these four major social forces: consumer buying power, consumer information, consumer participation, and consumer resistance affect the corporate industries nowadays? Explain each

Reference no: EM133157086

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