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Does mantra required in branding

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Reference no: EM133340459

Questions

1. Big brand is having their brand equity, where does this brand equity came from? How to measure this brand equity?

2. Does "mantra" required in branding?

3. In line with the product development from company, the next question is whether new brand is required or not (brand extension). What is the pro and the cons for brand extension?

Reference no: EM133340459

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