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Does interface use relationship marketing

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Reference no: EM13946250

Course Textbook APA Citation: Stanwick, P. A., & Stanwick, S. D. (2014). Understanding business ethics(2nd ed.). Thousand Oaks, CA: Sage.

Discussion Board.

Read Case 11: Interface: More Than Just a Carpet Company, and address one of the following questions. Respond with your own thoughts to a post by another student.

1. Identify the companies that are part of the EnviroSense Consortium. Do you believe that any of these companies are as committed to sustainability as Interface? How so?

2. Does Interface use relationship marketing? What are the pros and cons from an ethical perspective of this type of business practice?

3. Define sustainability. What is so important about sustainability from a business perspective?

4. Compare and contrast Interface's environmental actions with a Fortune 100 company.

Reference no: EM13946250

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