Does direct marketing help with relationship marketing

Reference no: EM132556310

Question: Your initial discussion thread is due and you have to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Refer to the Discussion Forum Grading Rubric under the Settings icon above for guidance on how your discussion will be evaluated.

Direct Marketing

Define direct marketing. Does direct marketing help with relationship marketing? How does direct marketing supply an organization's integrated marketing communications plan? Support your position. Incorporate concepts and examples from this week's lecture. Respond to at least two of your classmates' posts.

Reference no: EM132556310

Questions Cloud

Discuss the components of content marketing : An increasing trend in marketing communications is to use "content marketing." Discuss the components of content marketing described in the article.

Define how the success of a pr campaign can be measured : What is the role of public relations within an organization's integrated marketing communications (IMC) plan? Evaluate how the success of a PR campaign can be.

Describe the target market and psychographics : Describe the target market, including buyer motivations, demographics, and psychographics. Describe the overall marketing strategy, including positioning.

List the types of electronic marketing you would use : How do electronic and Internet marketing support the IMC objectives? List the types of electronic marketing you would use if you were trying to target members.

Does direct marketing help with relationship marketing : Define direct marketing. Does direct marketing help with relationship marketing? How does direct marketing supply an organization's integrated marketing.

Explain how organizations use social media to communicate : You have been assigned the task as Marketing Manager to scan social media web sites and try to mitigate the negative consumer postings from a recent crisis.

What are three sales promotion strategies : What are three sales promotion strategies? Compare and contrast the three strategies and use one product to illustrate each strategy. Compare and contrast.

What are the biggest advantages of trade promotions : What are the biggest advantages of trade promotions and why? Compare and contrast trade promotions vs. consumer promotions. Incorporate concepts and examples.

Describe how each of the seven types would be applied : Select one product. In a two- to four-page paper (excluding the title and reference pages), describe seven different types of consumer promotions.

User Account

All Pages