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Does company have a global or international presence

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Reference no: EM132638012

Global Marketing

Consider the advantages and challenges presented by today's global marketing environment. Then answer the questions below:

Question 1: Does your company (or the company you used for your assignments) have a global or international presence?

Answer the applicable question below:

Question 2: If your company is global: What are some of the pros and cons for your company of doing business across countries and cultures?

Question 3: If your company is not global: Do you think that your company should go global? Why or why not?

Question 4: Why is it important for leaders - the CMO, CEO and Executive Team - to understand digital and global marketing dynamics? What is the role of leaders in helping their organizations to navigate the challenges of a global marketplace?

Reference no: EM132638012

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