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Global Marketing
Consider the advantages and challenges presented by today's global marketing environment. Then answer the questions below:
Question 1: Does your company (or the company you used for your assignments) have a global or international presence?
Answer the applicable question below:
Question 2: If your company is global: What are some of the pros and cons for your company of doing business across countries and cultures?
Question 3: If your company is not global: Do you think that your company should go global? Why or why not?
Question 4: Why is it important for leaders - the CMO, CEO and Executive Team - to understand digital and global marketing dynamics? What is the role of leaders in helping their organizations to navigate the challenges of a global marketplace?
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