Reference no: EM133089727

For this assignment, choose a notable musician-one that you feel many members of the class will recognize, and one that has a track record of at least five or so years of experience. (An artist with at least five years of experience is more likely to have a diversified set of revenue streams and will be more useful for your research.) Your goal is to hypothetically figure out the revenue streams in which your artist is likely participating. Of course, you won't be looking at their books and it will not be possible to quantify the exact size or value of some of these streams, but it is possible to figure out many of the revenue streams through online research.

Please see some suggested questions below to consider. These questions should help you to determine which streams your artist is leveraging, and form a narrative for your artist. For the activities that your artist is involved in, please identify all primary or ancillary revenue streams and any primary and secondary residual benefits you would expect from each activity. For primary and ancillary revenue streams, be sure to include the format of the revenue (i.e., mechanical royalty, performance royalty, sync fees, etc.).

Questions to consider:

Does your artist write their songs/music/lyrics?

Is your artist registered with ASCAP, BMI, or SESAC (or another international PRO)? You can use these services' databases to determine where they are registered. If yes, how big is their song catalog?

If yes, do they have a publisher or are they self-published?

Can you tell if any of these songs have been licensed for use in TVs, movies, or ads? Have any of these songs gotten significant commercial airplay?

Are these songs available as sheet music?

Has someone else recorded or released these songs as covers? Were they super-famous or did they sell a lot of records?

How many records has this artist released?

Have any of these records sold well?

Are they available on iTunes? Amazon? Apple Music? Spotify? Pandora?

Does this artist tour? How much? Where?

Does this artist sell merchandise like T-shirts and posters?

Does this artist have a fan club? How much does it cost to join?

Does this artist do any fan-funding projects?

Does this artist have a YouTube account? Is it popular?

Does this artist appear in video games?

Does this artist support a particular brand (perfume, clothing line, hot sauce, soda, etc.)?

Is there any other way that this artist might be making money off their compositions, recordings, performances, or brand?

What are the significant expenses for which the artist might be paying?