Does advertising cost too much

Assignment Help Marketing Management

Reference no: EM131921915

Question: 1. Discuss the future of smaller advertising agencies now that many of the largest are merging to form mega-agencies.

2. Does advertising cost too much? How can this be measured?

3. How would your local newspaper be affected if local supermarkets switched their weekly advertising and instead used a service that delivered weekly, free-standing ads directly to each home?

4. Is it unfair to advertise to children? Is it unfair to advertise to less-educated or less-experienced people of any age? Is it unfair to advertise for "unnecessary" products? Is it unfair to criticize a competitor's product in an ad?

Reference no: EM131921915

Questions Cloud

Calculate the test statistic : Calculate the test statistic, rounded to 3 decimal places

Would ad communicate well to an audience in another country : Find a magazine ad that you think does a particularly good job of communicating to the target audience. Would the ad communicate well to an audience in another.

Probability of a true negative on a test : You are conducting a study to see if the probability of a true negative on a test for a certain cancer is significantly more than 0.72.

Explain the importance of valuing and promoting diversity : Explain the importance of valuing and promoting diversity through communication. Record any examples that support your observations.

Does advertising cost too much : Discuss the future of smaller advertising agencies now that many of the largest are merging to form mega-agencies.

How are biostatistics applications used in planning programs : How are biostatistics applications used in planning programs, policies, and interventions? List three examples.

What is the expected value of betting strategy : If you end up making a total of 200 bets of this type, how much money would you expect yourself to have won or lost at the end of the day?

Calculate cp for this process : Multiple samples from the process have been taken, and the average mean of the process is 1.002 inches with a standard deviation of 0.003 inches.

Why a small producer might want a marketing research firm : Explain why a small producer might want a marketing research firm to take over some of its information-gathering activities.

User Account

All Pages