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Does advertisement influence sales

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Reference no: EM132990602

Regression formulae:
Expected ticket sales = b0 + b1 (Price) + b2 (Advertising) + b3 (Holiday)

Adjusted R Square 0.65

Observations: 87

Coefficients: Intercept 700; Price -40; Advertisement 1; Holiday 400

All P values are below 0.05.

Does "Advertisement" influence sales (with a coefficient of 1)?
Does the increase of Advertisement expenditure have positive impact on the ticket sales?

Reference no: EM132990602

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