Document the current customer experience of the organization

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Reference no: EM132275722

Choose any already established, or new division or organization; and Briefly describe the product/service of the organization selected and the value proposition of the organization; Conduct and document the current customer experience of the organization – through a Customer Experience audit; Map the current customer journey (using flowcharting for the most important client interactions - front and backstage); Revisit the organization brand - its promises and gap areas and make suggestions for alignment; Design the proposed new intentional customer experience and journey; Describe how you would ensure alignment and engagement of the employees with the brand promise and designed experience; Describe how you would align your marketing communications to the new strategy.

Reference no: EM132275722

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