Document client profitability in systematic-on-going fashion

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1. Explain how you would compute a return on marketing spent with the new practice in the case. Specifically, detail the data you would need from a CRM database to perform this calculation. (2 to 3 paragraphs)

2. What types of systems and processes are needed to document client profitability in a systematic and on-going fashion? Answer from an IT perspective noting that you need to set up the data, policies, and reporting. (2 to 3 paragraphs)

Reference no: EM132223401

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