Do you think this was a smart move on the part of bmw

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Reference no: EM13738768

Please watch this video on how BMW is using technology to replace car salespeople:

https://live.wsj.com/video/bmw-gives-showrooms-an-apple-makeover/AEDF5C09-EEB1-4CB6-8342-74E4FBB5A9D4.html#!AEDF5C09-EEB1-4CB6-8342-74E4FBB5A9D4

Do you think this was a smart move on the part of BMW? Why or why not? How else have marketers integrated technology into the sales process? Are there any examples that you particularly like or dislike? Why?

Reference no: EM13738768

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