Do you think this method works though

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Question: You are to calculate your own attitude scores just like we did in class. You need to: (a) select a product you have purchase or are contemplating buying that costs $500 or more; (b) identify three or more competing yet similar product alternatives; (c) identify four or more salient product attributes; (d) insert your personal importance value of each attribute between 0 and 1; (e) insert your belief about each brand's performance on each atribute between 0 and 1; and (f) indicate the calculated attitude for each brand. Then, discuss which one your calculations show should (or did) "win." What are the limitations of this approach? Do you think this method works though? If you need some help, see the second formula on p. 399 of our text. You are free to post a screenshot or photo of your work in a table.

Reference no: EM133421460

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