Do you think they are being overly optimistic

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Q. 1) Illustrate what do you think of Ikea’s product strategy and product range?

2) IKEA’s plan to have 50 stores in operation in the United States by 2013 is an indicator of the industry’s optimism about the viability of its value proposition in this country. Do you think they are being overly optimistic?

3) Explain how would you improve IKEA’s value proposition to make it more attractive to American consumers?

Reference no: EM13109037

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