Do you think the resource-based view is practical

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Reference no: EM133546011

Problem

Article: Barney, J., Wright, M., & Ketchen, D. J., Jr. (2001). The resource-based view of the firm: Ten years after 1991. Journal of Management, (6), 625.

I. Do you think the resource-based view (and the VRIO model) is practical in understanding the sources of competitive advantage?

II. In a typical company, would there be a consensus among top executives about the sources of competitive advantage (e.g., would a CFO and a COO list similar assets or resources as valuable, rare, and inimitable?)

Reference no: EM133546011

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