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Ethical Dilemma
What would you do? Farmers in poor countries get very little money for crops-such as coffee, cocoa, and bananas-that they grow for export. Some consumers in prosperous nations are willing to pay retailers higher prices for "fair trade" goods so the farmers will receive greater compensation. But critics question whether fair trade works as it should. For example, Sainsbury's is a popular British food retailer. It was charging $2.74 per pound for "fair trade" bananas versus only $0.69 per pound for regular bananas. Farmers, however, got only $0.16 extra from that $2.05 price premium. Critics charge that Sainsbury's makes more from the "fair trade" promotion than the farmers it is supposed to help. Many retailers have similar programs.
Do you think that Sainsbury's is acting ethically? What do you think Sainsbury's and other similar retailers should do? Why?
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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