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CASE - Starbuck's Mission: Social Responsibility and Brand Strength
Questions-
1. Why do you think Starbucks has been so concerned with social responsibility in its overall corporate strategy?
2. Is Starbucks unique in being able to provide a high level of benefits to its employees?
3. Do you think Starbucks has grown rapidly because of its ethical and socially responsible activities or because it provides products and an environment customers want?
3000 words
12 references
Students are to prepare the case study from the prescribed textbook and answer the questions at the end of the case study.
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