Do you think levis wants you to associate with their brand

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Reference no: EM133650702

Assignment:

Watch this 2009 ad directed by Cary Fukunaga for Levi's "Go Forth" campaign (link above). Then respond to the following questions.

Styles of dress are kinds of signs. In Western culture we consider the suit to be a visual signal for business. People who work in white-collar jobs are sometimes referred to informally as "suits." In the ad, there is a man in a suit, presumably a white-collar worker. We might infer by other signs like the limousine that he is wealthy or powerful. How does the treatment of the man in the suit compare with the other figures who appear in the ad?
The neon sign of the word "America" is partially submerged. What do you think this signifies?
There are loud banging sounds throughout the ad. What do these auditory signs signify?
Considering the signs in this ad, what do you think Levi's wants you to associate with their brand and products?

Reference no: EM133650702

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