Do you think it was a idea for coke to come out new formula

Reference no: EM133415882

Assignment:

In 1985 Coca Cola came out with a new formula called New Coke to replace their current formula. A few months later, after significant backlash, Coca Cola began to produce their classic formula again (while also continuing to produce their new formula). In 2002 they stop production of the new formula altogether. Do you think it was a good idea for Coke to come out with a new formula? Why or why not?

Reference no: EM133415882

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