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Case: A team of marketing managers for a major differentiated consumer products company has been instructed by top managers to develop new strategies to increase the profitability of the company’s products. One idea is to lower the cost of ingredients, which will reduce product quality ;another is to reduce the content of the products while maintaining the size of the packaging ; a third is to slightly change an existing product and then offer it as “new” premium brand that can be sold at a higher price.
Questions: Do you think it is ethical to pursue these strategies and present them to management? In what ways could these strategies backfire and cause the company harm?
Required criteria: originality of approach; quality of analysis; coverage of all issues in the ethical dilemma; quality of written presentation; and evidence of serious work.
Which of the following is a disadvantage of the matrix design?
Find three corporate vision statements and/or mission statements on the web. What values do they represent, either explicitly or implicitly? Would you want to work for these companies? Why or why not? Compare the company values with your own core v..
Which of the following statements is true of situational interviews?
Fans arrive randomly at an entrance to the stadium with inter-arrival times that are exponentially distributed with a mean of 1/2 minute.
Studying this case will help you better understand how concepts relating to planning can be applied in a company such as Miche Bag.
Jasmine's parents enter into a limited partnership with the parents being limited partners, and why or why not?
Evaluate your current organization, one in which you are interested, or one with which you are familiar.
How would you design a supply chain for T-shirts? How do you set prices? How do you keep track of demand?
Explain the relationship of the human resources department to the rest of the organization, especially the "line" departments or patient care functions.
Prepare a master schedule given this information: It is now the end of week 1; customer orders are 25 for week 2, 16 for week 3, 11 for week 4, 8 for week 5, and 3 for week 6. Use the MPS rule of ordering production when projected on-hand inventory w..
1.) What makes event structure analysis a systematic method? 2.) How and why did evaluation research develop? How does it differ from other types of social science research?
Choose a business idea for this Assignment and locate the key types if information you'll need to gather in order to evaluate the potential for the venture, and to write a business plan. Generally, you'll need an industry overview, information regard..
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