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Do you think consumers should be concerned

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Assignment: The implication of "Big Data" capabilities.

In your textbook, read the sections "The Growing Importance of Social Media Data" and "The Incredible World of Big Data", which begin on page 154. Please pay particular attention to the imagined scenario described in the second paragraph in the second section.

Also, watch the video at this link: https://www.youtube.com/watch?

This was created by the American Civil Liberties Union in an effort to warn consumers about the information being collected about them. Granted the video is far-fetched, but it demonstrates what some feel is an issue about privacy.

Do you think consumers should be concerned? In your opinion, do the potential marketing benefits of CRM* databases exceed the potential downsides - or not?

Reference no: EM131445560

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