Reference no: EM132230094

1. Number a list of brokers sell contact info for veterinarians: names, addresses, phone numbers, size of practice, and, in some cases, email addresses. and you’re considering buying a list.

Then, Answer the following questions:

a. If you do buy a list, how will you contact the people listed on it?

b. How do you feel about cold calling these leads?

c. How do you feel about sending these leads unsolicited direct mail pieces?

d. How do you feel about sending these contacts unsolicited emails? Do you consider this “spam”?

2. Do you think cold calls are worth the extra time and trouble they take? In which types of businesses do cold calls make the most sense?

3. What kinds of precautions must you take when contacting names on a purchased list? What kind of precautions should you take? (Hint: Think opt-in.)

4. If you don’t purchase lists, what other methods could you use to generate leads for your salespeople to approach vets?

5. Which types of companies benefit from buying a customer list? Which types of companies, if any, would not benefit from buying a customer list? Do purchased lists work better for some industries than others?

6. Compose a model script for a personal cold call for vets’ names on the lists. If you work with others, take turns role playing—one person plays the salesperson making a sales call, and others take on the role of prospects.