Do you think beer sales at collegiate football games

Assignment Help Business Law and Ethics

Reference no: EM131915997

Problem: The Sports Business and Compromised Values?

I. Beer . At this writing, 22 of the 120 major college football stadiums sell beer at football games, a total that has more than doubled in the past 10 years. During the 2012 season, West Virginia University reported a net profit of $520,000 in its first year of stadium wide beer sales. Bowling Green State University reportedly nets about $20,000 to $25,000 per season. For some schools, beer is sold largely to make the total experience more attractive to fans. The National Collegiate Athletic Association bans beer sales and alcohol-related signs at its championship events.74

Questions

1. Do you think universities that sell beer at football games are hypocritical in that those same schools energetically discourage binge drinking by students? Explain.

2. Do you think beer sales at collegiate football games is a good policy? Explain.

II. Nike.

Timothy Egan in The New York Times commented on Nike's relationship with Pittsburg Steelers quarterback Ben Roethlisberger, who was accused in 2010 of sexual assault on a 20-year-old woman: Is there anything creepier than a big, beer-breathed celebrity athlete exposing himself in a night club and hitting on underage girls, all the while protected by an entourage of off-duty cops? Well, yes. It's the big, corporate sponsor-Nike, in this case-that continues to sell product with the creep as their role model."75 No criminal charges were filed in the case, but Roethlisberger was suspended by the National Football League for four games, and the owner of the company that marketed "Big Ben's Beef Jerky" reportedly ended his company's endorsement relationship with the quarterback. Roethlisberger had been accused of similar misconduct in other episodes.

Questions

1. Was Nike wrong to retain its endorsement relationship with Roethlisberger? Explain.

2. Prior to Roethlisberger's appearance with the Steelers in the 2011 Super Bowl, Ward Headley, president of a Cincinnati-based sports marketing company, said the quarterback's endorsement future would be bright, despite past problems, if Pittsburg were to win the game: To me, winning cures everything. Not just to me, but the reality is to corporate America and to people, winning is the answer.76

The Green Bay Packers won that game, but Headley's judgment that winning nullifies past transgressions seems to be accurate. Should we condemn corporate America or the American people for being so willing to forgive winners' past wrongdoing? Explain.

Reference no: EM131915997

Questions Cloud

Should the government be involved in regulating products : Should the government be involved in regulating only those products and services that we cannot do without? Explain.

Design a GUI to display values using Tkinter : Need to design a GUI to display values using Tkinter which is satisfactory. Fix coding problem - my program continually slows down on every iteration

How will you measure the effectiveness of your plan : Do you believe that there should be a limitation on the violent video games children are permitted to play?

Why does the second bond sell for less than the first : You have priced two pure discount bonds, each with 5 years to maturity and with a face value of $1000. Why does the second bond sell for less than the first?

Do you think beer sales at collegiate football games : Do you think universities that sell beer at football games are hypocritical in that those same schools energetically discourage binge drinking by students?

Why might an investor want to sell short : Evaluate each of the arrangements in favor of today's organized securities exchanges relative to OTC markets. Why might an investor want to sell short?

What sort of information do you need to assess : What sort of information do you need to assess whether the pricing strategy of this particular institution is socially optimal?

Is marketing threat to the legitimacy and value of religion : Is marketing necessary to the survival and growth of religion? Explain. Is marketing a threat to the legitimacy and value of religion? Explain.

Which of the two projects is more socially efficient and why : For each $1,000 loan it extends, it receives a subsidy of $200. Which of the two projects is more socially efficient and why?

User Account

All Pages