Do you think appropriate to even try to assess patients wtp

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Reference no: EM133657479

Problem: When it comes to assessing demand, this is about as hard a problem as there is. Indeed, few products arouse as much debate in assessing "consumer WTP" as pharmaceutical products like this. And for good reason. After all, how do you assign a dollar value to something that's life-altering? Such drugs can be thought of as "necessities" for their recipients-like food, water, and so on. To be precise on one point, however: Epogen® did not actually extend life (or decrease mortality). Rather, its main effect was to significantly improve a patient's quality of life. Here's Kevin Sharer, again, offering some thoughts on how to assess WTP in this case: Do you think it's appropriate to even try to assess a patient's WTP for the drug in this type of context?

Reference no: EM133657479

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