Do you think all the trade units should have the same

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Q. Consider how a large diversified organization sets strategy. PepsiCo, for example, has beverages (Pepsi, Mountain Dew, Gatorade, Tropicana, Aquafina, Dole and tea and coffee through partnerships with Lipton and Starbucks) and food companies (Frito Lay, Quaker, Sabritas, Gamesa and Latin Americas Foods). Do you think all the trade units should have the same strategy or should they be independent and set their own strategies? Explain.

Reference no: EM1387152

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