Do you think a lifetime guarantee is too generous

Assignment Help Management Theories

Reference no: EM131384871

SITUATION
Amy Wright is the owner of Fit Wright Shoes, a manufacturer of footwear located in Alice, Texas. Her company has pledged that all customers will have a lifetime replacement guarantee on all footwear bought from the company. This guarantee applies to the entire shoe, even though another company makes parts of the product.

Question 1 Do you think a lifetime guarantee is too generous for this kind of product? Why or why not?

Question 2 What impact will this policy have on quality standards in the company? Be specific.

Question 3 What alternative customer service policies would you suggest?

Reference no: EM131384871

Questions Cloud

How are given related to core competencies : What is SWOT analysis? How can SWOT analysis help the entrepreneur match opportunities in the external environment with organizational capabilities?

What are advantages and disadvantages of a focus strategy : What are the advantages and disadvantages of a focus strategy? What must an entrepreneur know and do to maintain the potential of a focus strategy?

Is lane relying too much on nonquantitative factors : Would you recommend that Lane buy the business, given the asking price and terms of the deal?- Is Lane relying too much on nonquantitative factors?

Write a congratulatory letter for the successful applicant : BSBHRM405- Write a congratulatory letter for the successful applicant. The letter should tell them when and to whom to report and confirm whether the applicant is intending to accept the offer of the position.

Do you think a lifetime guarantee is too generous : Do you think a lifetime guarantee is too generous for this kind of product? Why or why not?- What impact will this policy have on quality standards in the company? Be specific.

What sources of competition should he expect : What steps would you recommend that he take to protect his company from the onslaught of competition that is likely to come?

Describe the type of target market strategy : Select a product that is manufactured by a small business, and look for the likely drivers of its attributes in the dynamics of the general and/or industry environments.

Write brief but specific description of best target market : Working in small groups, write a brief but specific description of the best target market for a new product that is familiar to most of the class.

Choose two methods of analysis for each problem : Consider a 5-m-long constantan block (k = 23 W/mK) 30 cm high and 50 cm wide. The block is completely submerged in iced water at 0 °C that is well stirred, and the heat transfer coefficient is so high that the temperatures on both sides of the blo..

User Account

All Pages