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Do you support dtc move by american well

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Reference no: EM133037323

Question 1: Is online healthcare a viable opportunity for American Well? Using the frameworks taught in IDS 515, assess how key stakeholders will respond to online health care model.

Question 2: Do you support DTC move by American Well? If so, provide an effective launch strategy (target market, positioning, pricing, promotions etc.). What would be the primary challenges in DTC and how would you tackle them?

Question 3: What is your assessment of other new initiatives, such as targeting employers, retailers, kiosks and delivery networks? What would you recommend?

Question 4: How much does online care save for different stakeholders?

(i) What will be the annual savings for a self-insured employer with 50,000 employees?

(ii) What is the financial incentive for a PCP to participate in online care?

Question 5: Making reasonable assumption, provide an estimate of the revenues for the company in future (say 2013 or 2014) through different opportunities it pursues.

Reference no: EM133037323

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