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Assignment:
Why is it important for a service firm to have a strong recovery strategy? Think of a time when you received less-than-desired service from a particular service organization. Was any effort made to recover? What did the firm do to "fix the customer"? What was done to "fix the problem"? What should/could have been done differently? Do you still buy service from the organization? Why or why not? Did you tell others about your experience?
Discuss the types of actions that customers can take in response to a service failure. What type of complainer are you? Why? As a manager, would you want to encourage your customers to be voicers? If so, how?
Explain the logic behind these two quotes: "a complaint is a gift" and "the customer who complains is your friend."
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Examine basic descriptive statistics, and demonstrate results using calculated values and statistical charts.Background information on the Data
many countries do not conduct a trial when addressing legal issues as such the american legal system is unique in this
answer the following 5 questions. minimum 100 words per question. apa format include references for each question.1.
What uncontrollable variables might introduce complexity and difficulties as the lemonade stand starts selling in another city, another state
Draw the salesperson-buyer communication process. (you may do this digitally or on paper/pencil - just upload the file after you create it).
how will you deliver your product? marketing channels and decisions relating to how you deliver your product are just
Develop an AdWords Account structure that includes campaigns and associated ad groups with themed keywords (Note: Although accounts often have many campaigns.
Describe the target market(s). Discuss the type of segmentation strategy you used (undifferentiated, differentiated, concentrated) and why you chose that specific strategy
You are the marketing manager for the firm of your choice responsible for developing the tactical, Discuss which of Michael Porter's basic strategies you will use to market this product and why
Explain Why is benchmarking an important activity in the analysis of e-Business websites and why is it important to keep abreast of technology trends when running an e-Business
Please select a brand that you are familiar with, and describe the value that you derive from this brand. What needs does it fulfill? How is it differentiated from competing brands?
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