Do you favour a mass market or a targeted market approach

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Reference no: EM1383058

Q. With marketers utilizing sophisticated segmentation techniques and cost-efficient interaction channels such as the internet, the opportunities for highly tailored or even "one-to-one" marketing offers are increasing. At the same time, some marketers continue to be attracted to the large potential revenue opportunity afforded by mass markets. In building a successful brand, do you favour a mass market or a targeted market approach? Please elucidate your reasoning, and provide examples to support your argument.

Reference no: EM1383058

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