Do you consider social media as a successful tool

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Reference no: EM133649868

Assignment:

• Respond to at least one peer.

• Further the dialogue by providing more information and clarification.

• Include at least one significant scholarly source to demonstrate depth. A scholarly source can include your textbook, assigned readings, or additional scholarly research.

Below is peer post

List the ways in which contemporary presidential campaigns have used social media as a campaign tool. Do you consider social media as a successful tool? Explain your answer. Do you see social media as an unsuccessful tool? Explain your answer and provide examples.

Contemporary Presidential complaining has changed significantly in recent years. More and more candidates have grown more comfortable using social media as a campaign tool to gain recognition and to get their message out. "Presidential campaigns are important because they inform voters. Most of the time, voters do not pay close attention to the issues, or the past performance of an elected official or a party, but campaigns serve to focus voters' attention" (Greenberg, 2018). Using social media gives the candidate direct contact with the voter.

"Internet technology, especially the new online social media such as Facebook and Twitter, provides individual candidates with new opportunities to reach out to voters more independently of the central party" (Karlsen, 2016). Using platforms such as TIKTOK, Twitter, Facebook and others, presidential candidates can speak directly to the voter sharing their policies and intended work they plan to get done as future president. Social media also has the capability to target certain demographics that they may not have been able to reach prior. "Social media is used as a way of encouraging voting, especially among young people, who are less likely to vote but are among the most active users of new technology" (Karlsen, 2016). Social media does fundraise for presidential candidates as well. Donating to your favorite party has never been easier!

Along with the benefits of social media comes a few downers as well. For one, social media is overcrowded with the good, bad, and the ugly. One never knows who may be trolling or giving fake news. Many things we see on social media is auto generated and misinformation. There have been many accusations of misuse of user information and privacy breaches. The internet is like the wild west. Often an opposing candidate does negative campaigning. They spread fake news intended to damage the other party. "Much of the advertising consists of "attack" ads, used to hurt the other candidate. In 2016, Clinton ran ads accusing Trump of being unfit for office, while Trump hammered Clinton on issues of corruption and scandal" (Greenberg, 2018).

Though political campaigning via social media has its benefits and could be considered successful, it is to the users' discretion. The one sending the information out and the one reading the information must take caution.

References:

Greenberg, E. S., & Page, B. I. (2018). The Struggle for Democracy, 2018 Elections and Updates Edition (12th ed.). Pearson Education (US).

Karlsen, R., & Enjolras, B. (2016). Styles of Social Media Campaigning and Influence in a Hybrid Political Communication System: Linking Candidate Survey Data with Twitter Data. The International Journal of Press/Politics, 21(3), 338-357.

Reference no: EM133649868

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