Reference no: EM132173375

Please provide : 2 References for each discussion :

Discussion 1:

Using college students as the market segment, describe the most relevant reference group(s) and indicate the probable degree of influence on decisions for each of the following:

a) Brand of toothpaste: friends, roommates = Low

b) Purchase of hybrid car: co-workers, friends = High

c) Purchase of breakfast cereal: family, roommates = Low (if for own use) to High (if group use)

d) Becoming a vegetarian: roommates, friends, family = Moderate

Choice of computer tablet such as the iPad: family members, friends = Moderate to high

Discussion 2:

Do you belong to an online community? If so, describe the benefits you derive from this group and how it affects your consumption.

Discussion 3:

The unfortunate reality is that a monkey, throwing darts at a list of candidates on the wall, would have a chance of finding the best performer on that list equal to many of the selection methods commonly in use today.

Chief among the culprits is the unstructured interview (for example: Tell me about yourself?

What are your greatest weaknesses? Why did you pick your major? etc.) which is among the most widely used forms of interviewing.

While you have been interviewed in that way for all your jobs to date, you personally want to do better and conduct more useful interviews.

So how should you go about increasing the effectiveness of your interviews?

What are the major differences between unstructured and structured interviews? How should you frame your questions?