Do you believe that nikes choice of colin kaepernick

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Reference no: EM133329952 , Length: 5 Pages

Assignment:

Brand Activism: Nike and Colin Kaepernick

Must b 3 to 5 pages

1. How do you think the brand team justified their strategic recommendation when proposing it internally?

2. In the end, why do you believe the leadership at Nike ended up moving forward with signing Kaepernick and launching the Dream Crazy campaign?

3. Do you believe that Nike's choice of Colin Kaepernick and the strategy behind the Dream Crazy campaign was consistent with the brand's past actions and values? Support your answer with information from the case study.

4. Using the data in the case, do you believe that the Kaepernick Dream Crazy campaign had a positive or negative impact on the brand? Support your response with data.

5. What are 3 takeaways from this case for any band considering entering the space of brand activism?

Reference no: EM133329952

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