Reference no: EM131133125
1. On the Basics:
a. We have asserted that marketing is really the strategic idea of connectedness with customers. From the perspective of your final project company, identify and discuss how your company connects with its customers - select from either the marketing concept or the selling concept. Be sure to define each concept and be detailed in your response.
b. Referring to your project company provide a well-developed characterization of your market segment and your target market.
i. Identify the most urgent issue necessary for you to penetrate or protect your desired market space.
c. Lastly, concisely address each of the following central positioning questions pertaining to your project company/brand:
i. What position, if any, do you already have in the prospect's mind?
ii. What position do you want to own?
iii. What companies must be outgunned if you are to establish or maintain that position?
2. On the Marketing Mix: Discuss the strengths and weaknesses of your company's marketing mix and offer strategic recommendations on how the company should handle the most burning marketing problem/opportunity impacting the strategic performance of the ‘mix'. Consider shaping your answer with the 5Cs in mind.
3. On Consumer Buying Behavior:
a. Referring to your company, describe a scenario of your typical customer using the buyer decision process when considering purchasing your company's product/service. Use the language from our readings.
i. Consider pulling from your database research offered in our library workshop to authenticate how your customers behave in your market environment.
b. Additionally, from the criteria that influence the rate of adoption, in what area does your company/product excel and what area does your company/product require attention to strengthen the adoption process? Be detailed in your response.
4. On Branding and the Product Lifecycle:
a. Referring to your company, identify the one major strength and weakness of the brand.
i. What are your recommendations to strengthen the competitiveness and equity of the brand?
ii. Lastly, identify at what stage your brand falls within the product lifecycle model.
What is required for you to ensure that the customer remains eternally ‘connected' to your brand?
|
What was the aftermarket price in the first day of trading
: Read the company's IPO prospectus and list the main items discussed in the prospectus. What was the offering price? What was the aftermarket price in the first day of trading?
|
|
Summarize the consequences of the risk
: Describe the task being performed when the risk might occur (washing dishes, moving a desk, etc.). Locate where the risk may occur (office, garage, etc.). Describe the hazard type (shock, fall, etc.). Summarize the consequences of the risk (death, fi..
|
|
Complete the plant assets section of navaros balance sheet
: Prepare the plant assets section of Navaro's balance sheet at December 31, 2015. (Hint: You may wish to set up T accounts, post beginning balances, and then post 2015 transactions.)
|
|
Write the population equation being estimated
: Write the population equation being estimated. Use TEST to denote average test scores, and VOUCHER to denote receipt of free tickets for cultural institutions
|
|
Do you already have in the prospect mind
: Discuss the strengths and weaknesses of your company's marketing mix and offer strategic recommendations on how the company should handle the most burning marketing problem/opportunity impacting the strategic performance of the ‘mix'. Consider sha..
|
|
Development prior to the reign of constantine
: What were the key policies that Augustus pursued in the areas of politics, the army, religion, and the arts that enabled him to create the appearance of stability in the Roman Empire?
|
|
Which are three roles that pichot suggested
: in His study Pichot suggested three roles played by the intrapreneur in promoting innovation. - Which are these roles?
|
|
What were some developments in contemporary french
: How effective or ineffective is his argument in your judgment? Be specific about the strengths and weaknesses of his assessments by using specific examples from the text and your own critical judgment.
|
|
Prepare a budgeted income statement for quarter ended march
: Prepare a budgeted income statement for the quarter ended March 31, 2017. Complete the three sections of the budgeted statement of cash flows, then compute the net increase in cash and the balance at March 31, 2017.
|